An authoritative advertisements magazine in the United States, Advertising Age, printed Positioning Era in 1972 written by Al Ries and Jack Trout, which declared the arrival of placing”. A company builds its brand image through commerce communicating with its consumers. In these four measures, the main task of brand placement” is to have brand value and the brand recognition content orientation communications initiatively communicate with the goal consumers. Views of Brand recognition is how a man sees himself, brand placement is how this person describes himself and brand consciousness is how others look at this person.
Its brand image is built by a firm through trade communicating with its consumers. In these four steps, the main job of brand placing” is to have brand value and the brand recognition content orientation communications positioning of brand initiatively communicate with the target consumers. Perspectives of Brand recognition is how a man sees himself, brand positioning is this individual describes himself and brand consciousness is how this individual is looked at by others.
The picture basically expresses a means a consumer thinks the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the firm can assemble a competitive advantage for the brand.